Lady Mcadden - Charity

I had the privilege of leading a full rebrand for Southend-on-Sea’s breast cancer charity as it approached its 50th year — a milestone that deserved both celebration and reflection.

The charity was ready for a refreshed identity: something that honoured its history, respected the strength of its community, and carried its mission forward with renewed clarity and confidence.

Building on the foundations of the original brand, I carefully evolved the visual identity to retain its recognisable essence while introducing a more refined and contemporary look and feel. From there, I developed a cohesive suite of stationery and marketing materials to ensure the charity could communicate its message with warmth, dignity, and impact across every touchpoint.